SPECIALISTS IN DIGITAL MARKETING STRATEGY AND EXECUTION
Google have been running tests on SERP layout for several months now and it seems that today these changes have been rolled out further. Google does occasionally make slight alterations to the search engine results page in the form of new products, colours and layouts but todays update marks a huge change in the overall appearance of the SERP. Check out these before and after makeover shots:
Although tests have been going on for a while now, a change of this significance has taken many people by surprise. Don’t feel bad if you’re one of them, sources are reporting that even Google’s own PPC account team have been kept in the dark about dates and changes too.
The before and after screen shots provide a pretty strong illustration of the visual differences of but here’s a spot the difference breakdown of the major changes:
The Big Reveal
The expansion of this SERP layout has received mixed reaction from users on Facebook and Twitter but the new interface offers greater opportunities for PPC listings. Here are just some of the repercussions of the new page.
For Google to have widened the implementation of this SERP changes means that they must have seen a positive impact on CTR for PPC adverts but they are as keeping pretty tight-lipped. The changes are also likey to have some impact on the volume of organic results click throughs but it’s too early to gauge just what this will be. Stay tuned!!
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